Make sure machines truly see your brand and your product – with Myriam Jessier

from SEO in 2026

Myriam Jessier highlights the importance of ensuring that machines truly see the precise nature of your products.Myriam says: “Everyone is slowly coming to realise that SEO is changing in many different ways.My tip is to make sure that your brand and your products are machine-readable, because we're dealing with multimodal search now. That means I can take out my phone, take a picture of your product and say, ‘Is this vegan?’ - and I will get the answer right away.SEO is entering the outside world, beyond the web.”

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This episode is 20 minutes long.

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This episode was published on March 26, 2026.

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