Make sure your content attracts the right audience and helps them convert - with Begum Kaya

from SEO in 2026

Begum Kaya and David Bain discuss the importance of making sure your content attracts the right audience and helps them convert.We have endless opportunities to find the right topics, optimize the websites accordingly, and try to reap fruits before really understanding our audience. However, we've seen many examples where it doesn't mean anything beyond some text. Begum believes we have to move towards the communicative and humane side of things and build our voice rather than covering all we can that touches our niche on the internet.

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This episode is 13 minutes long.

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This episode was published on February 27, 2024.

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