EPISODE · Dec 2, 2025 · 15 MIN
Make the Customer the Hero
from The High Stakes Customer · host Adrian Davis
Using the Hero’s Journey as a metaphor, Adrian reframes customer relationships as collaborative quests. He challenges leaders to become guides who help customers overcome real-world villains—competitive threats, internal resistance, and market turbulence.Recorded by ROC Vox Recordin & Production, Rochester, NY www.rocvox.com
What this episode covers
Using the Hero’s Journey as a metaphor, Adrian reframes customer relationships as collaborative quests. He challenges leaders to become guides who help customers overcome real-world villains—competitive threats, internal resistance, and market turbulence.Recorded by ROC Vox Recordin & Production, Rochester, NY www.rocvox.com
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Make the Customer the Hero
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