Make up for African women - why imported cosmetics don't work and no-one trusts the Chinese

Make up is not an industry that I can profess to know much about, but after speaking with Sylvia, the founder of Paramour Cosmetics, I feel I know a lot more In this episode we talk about how Western make up is unsuitable for African women, the way that Sylvia trains her staff to help customers with their mental wellness, and how the business is looking to expand in the US after Sylvia was accepted onto a programme designed by President Obama to find the next 1000 African leaders who will make an impact. Sylvia was also the person who introduced me to Gloria (the founder of Kampala Fashion Week) and so if you’re interested in more about East African beauty and fashion, be sure to give that episode a listen too. For now at least I hope you enjoy Sylvia and I’s conversation all about make up. READ MORE AT:https://theeastafricabusinesspodcast.com/2016/11/02/make-up-growing-the-ma