Make value visible | Ep 287

CarTalk with Kartik #287: Make Value VisibleShould your book reveal your product early? That’s the question one of the CEOs I collaborated with asked me recently. As a 2X bestselling author featured on BBC TV, Times Square and having collaborated with over 70 CEOs, here's my answer.Absolutely! If you are writing a book as a CEO, don’t treat your product, framework, or methodology like the surprise ending in a movie. Put it into the reader’s hands early.Your book should not feel like a 200-page pitch deck. But it should help your reader experience how you think, how you solve problems, and why your approach matters.The best CEO books don’t hide the value until the final chapter. They create small “aha” moments throughout the journey. Show the problem. Show the stakes. Show your process in action.That is how a book becomes more than content. It becomes sales enablement. Remember - make value visible.This insight comes from page 168 of my book Product Marketing Wisdom - which just completed 67 weeks on the Amazon bestseller list. Check it out at:https://ProductMarketingWisdom.com/sListen to CarTalk with Kartik on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.#CEOBranding #BestsellingAuthor #ThoughtLeadership #BusinessBooks #ProductMarketing