Make your business more inclusive with Arit Eminue PLUS supercharge your sales with Paul Durrant

The media has become notorious for its barriers to social mobility. It’s easy for a young person to gain work experience and secure paid internships if they have a parent with connections; it can be impossible for people without access to a network to gain experience.Think that's not a problem? Even if you don't care about inequality of opportunity then the numbers should convince you: businesses which are more diverse and more inclusive perform better, according to multiple varied pieces of research.Many businesses want to become more inclusive. What do they need to do? Listen to Arit Eminue. She runs DiVA, a recruitment and training organisation specialising in creative, business, and digital apprenticeships. She’s supported at least 1000 individuals into employment through apprenticeships and paid internships. In this episode Arit describes how she's helped people into work; what skills are in biggest demand; how businesses can become more inclusive and her five-step framework (LATTE) to support efforts to be anti-racist. She also covers her own journey from foster care to multi-award winning entrepreneur with clients including media brands such as All3 Media, Sony Music, the BBC, Warner Music, Endemol Shine UK, Warner Bros, the Southbank Centre, Fremantle and UK Music.Arit also tells me about her (brilliant) YouTube channel, and the book she recommends the most. Listen to find out what it is.Our second guest in this week's show is sales expert Paul Durrant. He responded to my call for entrepreneurs to name the books which made the most impact on their business. I was looking for practical points which people had read and implemented.Paul made the leap from employee to business owner six years ago, catalysed by the book he recommends. His sales consultancy business is now thriving. And he's now an author himself.Paul tells us more about the tools and learning he acquired from his recommended book, and his own book containing practical sales tips. He has a clear, succinct piece of sales advice in this episode too.Timings:0 - 1:58 introductions1:58 - 28:39 Arit Eminue28:39 - 41:01 Paul Durrant41:01 get in touch, funding, events and wrapping upLinks mentioned in the show:Arit's LATTE framework: https://www.linkedin.com/pulse/you-scared-being-called-out-racist-pull-up-chair-have-arit-eminue/ and YouTube channel: https://www.youtube.com/channel/UCwbKi8RaDavlQsvbCy_qE1AHer business: https://www.divaapprenticeships.comFind Paul's own book (on Amazon) here: https://www.amazon.co.uk/Entrepreneurial-Sales-practical-entrepreneurial-sales-savvy/dp/1916230407/Paul's business: https://pdtsalesconsultancy.co.uk/Sheffield City Council's support for Sheffield businesses: https://www.sheffield.gov.uk/home/your-city-council/coronavirus-support-for-businessBusiness Sheffield's August virtual workshop programme http://www.welcometosheffield.co.uk/business/events