EPISODE · Sep 30, 2023 · 3 MIN
Make Your Content Count: Craft Purposeful Content with Clear Intent!
from LinkedIn SUPREMACY on the GO · host Tilly Davies
Content – It is not a popularity contest! Content is the universal language of the online world! It is the way we communicate with our audiences, our communities. But it is not a race to increase our popularity… So often we measure our content success based on the engagement we receive – likes, comments and shares… Now while this can be indicators that our readers enjoy what we publish, there is a better, a more effective measure… Conversion! How many of your content engagers converted into profitable paying clients? Makes you think, doesn’t it?
What this episode covers
Content – It is not a popularity contest! Content is the universal language of the online world! It is the way we communicate with our audiences, our communities. But it is not a race to increase our popularity… So often we measure our content success based on the engagement we receive – likes, comments and shares… Now while this can be indicators that our readers enjoy what we publish, there is a better, a more effective measure… Conversion! How many of your content engagers converted into profitable paying clients? Makes you think, doesn’t it?
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Make Your Content Count: Craft Purposeful Content with Clear Intent!
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