Make your content interpretable, not just crawlable – with Chris Green

from SEO in 2026

When we consider the fact that AI agents are starting to visit our sites, with a view to making purchase decisions or recommendations, and other AI engines are regurgitating our content, we have to ensure that they understand the essence of what we provide. Chris says: “Technical success for SEO in 2026 requires us to understand the interpretability of content rather than just the crawlability.”

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This episode is 18 minutes long.

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This episode was published on January 12, 2026.

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