Make Your Personal Brand Work for You - Teacher: Cher Jones

I've been in the personal branding space for a long time. I mean, my first talk about personal branding was back in 2013, 99 problems and my brand ain't one.  This is Cher Jones, a personal branding expert, corporate trainer, and speaker with over 25 years experience in communications, marketing, and broadcasting. She helps professionals excel in their roles. Elevate their careers and amplify their influence both in person and online. And in this episode of Useful Content, we drop right into the conversation on personal branding. No intro, no fluff. No waiting. Because this is not the first time I've spoken with Cher in this long content format and the last time we spoke that way, the Clipse from that video got the most engagement of any video I had done up to that time. So, you know, Cher knows what she's talking about. And today we talk about why leadership of a company needs to lead with their personal brand. I think that the leadership does need to put, their brands out there. They do need to lead because there is power in brands showing up the personal brand showing up as a collective, that brand advocacy is very real We talk about the five KPIs of a well built personal brand. because of your brand, because of the feeling, the stories and the expectations, People want to work with you. They're excited about working with you. There's something about you that this alignment feels good.  and in the conversation, she gets me to admit to something about LinkedIn that I've never said before publicly.  Well, here's the thing, uh, here's the thing I have, I have tried desperately to not become  Let's make useful content.  as we're talking here, we'll figure it out. We'll start officially, but you could go ahead and talk. Okay. Um, yeah, we're, when I think about my clients and what they want to accomplish, they're not trying to be superstars on LinkedIn. Yes, I have a set of clients that are, because it is, they're more in the individual creator, um, in that mindset and that space of, of they want to get that upper echelon of thought leadership, but the average corporate professional Who is crushing it in their jobs or wants to get to that next opportunity, wants to be seen and more visible. LinkedIn's not necessarily their biggest focus. I would say, you know what, let me, let me even take a step further and say LinkedIn is not their plan. It's a part of their plan, but they're not just trying to build their brand on LinkedIn to get the stuff that they want. It's just a tool. And what's interesting with that is they're recognizing the power of their message. So when they're showing up, when they are, when they are introducing themselves, what are they saying? What are they saying? So that people in the room are like, aha, I see you, I see your value, I see how I can work with you. I see what value you have to add and when you add that value and I know how to work with you. And those are the things that. Are often lost when we're talking about personal branding, because, especially because we are people who are building our brands and leveraging LinkedIn heavily in our brand strategy. We, you know, in this, dare I say, incestuous space of creators and, and the thinking, when I say incestuous, it's more like around the, the thinking we all are in that same mindset. And, um, most people don't see LinkedIn the way we say LinkedIn. It's just a tool where we are seeing it as a space that we live. So it's just different. Anyways, that was just a little tangent. Um, but I'm excited to have this conversation with you. Well, here's the thing, uh, here's the thing I have, I have tried desperately to not become a LinkedIn person, l...