Make Your Social Media Efforts Pay Off

This week on Franchise Today, host, Paul Segreto welcomes as his guest, Stephanie Chandler, author and speaker. Stephanie Chandler is an author of several books including Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business,From Entrepreneur to Infopreneur: Make Money with Books, eBooks and Information Products, and LEAP! 101 Ways to Grow Your Business. Stephanie is also founder and CEO of BusinessInfoGuide.com, a directory of resources for entrepreneurs, and Authority Publishing, a custom publisher specializing in non-fiction books. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur magazine, BusinessWeek, and Wired magazine, and she is a contributing blogger for Forbes. About Franchise Today Franchise Today is hosted by Paul Segreto, President & CEO at franchisEssentials, and co-produced by well-known franchise veteran, Joe Caruso. Their unique perspective and extensive industry experience provides the foundation for relevant discussions about franchising and franchise best practices. Weekly guests include some of the brightest minds in the franchise world, with specific expertise and experience within various areas of franchising. The team at Franchise Today is dedicated to franchise success at all levels. So, whether you’re a franchise professional looking to grow a franchise concept, needing some assistance in facing today’s challenges or would just like to better understand franchise best practices, then Franchise Today is for you!