Making a Connection with Catherine Berry

Today we welcome brand photographer Catherine Berry to the podcast to talk to us about why it's so important to show ourselves in our marketing and how we can take better photos.Key TakeawaysShow your face to make a better connection in your marketingOur brains process 11 million pieces of information every second but only 40 are likely to be consciousThree main triggers that will draw our attention - Food, sex, faces. We link to faces in an emotional senseBe more confident to bring those emotions to your visual content. Anything we can do to make a better connectionWhere is the personality? Where is the emotional link?This is our shop window. What is making people want to come in to your shop?Selfies are a quick and easy way to connect with your audienceVirtual photoshoots are a great way to batch up content if you don't have time for a full brand shootCatherine's Top Tips for Taking Better PhotosGet a selfie stick that can turn into a tripod and has a remote triggerPlan your outfit, introduce props, move about, take full body shots, make different expressions and take a batch of photos which you can edit and you will have a lot of visual contentDon't go too crazy with filters. You don't want to hide behind themTurn your photos into videos with Inshot. Algorithms love videoQuoteThere needs to be a point of difference and we the people are that difference. So stand out. Be more you.Mentioned in this EpisodePhotoshop ExpressInshotSnapseedCatherine's Selfies MasterclassCreate a Brand and Website That Stand Out with Liz Rochester ShaddockConnect with Catherine BerryWebsiteInstagramConnect with Victoria BennionBook your free podcast guesting strategy session today.To learn more about working with us visit https://victoriabennion.com/