Making a Difference: Why Nonprofit Branding Matters with MOD-Lab's Michelle Perreault

This week, Ivy Slater, host of Her Success Story, chats with her guest, Michelle Perreault. The two talk about how Michelle Perreault transformed her freelance business into a mission-driven company, the unique challenges of helping resource-limited organizations communicate their impact, and the innovative ways MOD-Lab continues to provide value for clients beyond just exceptional design. In this episode, we discuss: How Michelle started as a freelance designer, then founded MOD-Lab to provide high-quality branding and design support to nonprofits, focusing on organizations that make a real difference in their communities.​ What inspired Michelle to focus on nonprofits? She said working with mission-driven organizations fuels her purpose and enthusiasm. The joy she finds in helping resource-limited teams strengthen their brand and share their story to create impact is at the core of MOD-Lab. When Michelle decided to build a team, she transitioned from freelancing to a company as the demand for her services increased. She describes the slow, organic path that shaped MOD-Lab's culture. Why MOD-Lab's success hinges on prioritizing relationships and referrals, emphasizing trust, collaboration, and a strong network over nearly two decades. How consistent branding helps nonprofits fundraise and make an impact; Michelle highlights key differences between nonprofit and for-profit models. Michelle Perreault is the Founder, Creative Director, and Lead Designer at MOD-Lab (Minds On Design Lab). MOD-Lab is the thoughtful design partner for small teams doing big things in the social sector. We create memorable branding, design materials, and websites. With over 25 years of experience working with small teams, she understands the realities they face: limited capacity, tight budgets, and ambitious goals. Often, they don't have design expertise or leadership as part of their teams. Design is a vehicle to inspire confidence, clarity, and trust around a brand, so not having dedicated design resources is a detriment. She works to change this by offering organizations a dedicated part-time design team. At MOD-Lab, she has refined practical, scalable design processes that meet organizations where they are and help them grow with confidence. Her goal is to be a true brand advocate for client partners, ensuring every piece of communication aligns with their mission, strengthens their message, and looks beautiful. Website:  https://mod-lab.com/ Social Media Links:   LinkedIn: www.linkedin.com/in/michelle-perreault-6944614 Instagram: https://www.instagram.com/mindsondesignlab/