EPISODE · Jun 16, 2021 · 32 MIN
Making Addressable Accessible: ViacomCBS, Dish Execs Explain An Advertising Innovation
from Strictly Business · host iHeartPodcasts
ViacomCBS' Seema Patel and Dish's Tim Myers go deep on addressable TV, and how businesses like theirs have partnered together to tackle the challenge of getting the industry to adopt the tools that enable targeted commercials. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.
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ViacomCBS' Seema Patel and Dish's Tim Myers go deep on addressable TV, and how businesses like theirs have partnered together to tackle the challenge of getting the industry to adopt the tools that enable targeted commercials.
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Making Addressable Accessible: ViacomCBS, Dish Execs Explain An Advertising Innovation
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