Making AI Safe: Insights from Keith Harrison-Broninski, CEO of Collaboration Tools Ltd

from The Brand Called You · host The Brand Called You

In this episode of TBCY, host Frits Bussemaker welcomes back Keith Harrison-Broninski, CEO of Collaboration Tools Ltd, author, keynote speaker, technology consultant, and magician. They explore the urgent topic of AI safety, discussing what it truly means for artificial intelligence to be “safe,” the complexities of trust in modern AI, and how international standards and regulations can be operationalized in practical ways.Keith Harrison-Broninski shares real-world examples from his career, including pioneering work in air traffic control systems and defense, and explains how trusted engineering methodologies can be applied to the rapidly evolving world of AI. Discover how adopting an engineering mindset and holistic perspective can not only mitigate risk, but also create more valuable technology for organizations and communities.Don’t miss Keith Harrison-Broninski’s advice for anyone using AI and his vision for enabling safe, trustworthy AI ecosystems.

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This episode was published on May 22, 2026.

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