Making Amazon Work for You: Ryan Rollo of Channel Key

Listen in as Richard and Chris talk with Ryan Rollo, COO of Channel Key as they discuss the evolution of Amazon as a merchandising and advertising program and the ways in which toy companies can maximize their Amazon selling and promotion strategies. Channel Key has helped companies of all sizes grow their businesses exponentially on the platform (and Walmart.com, too), and Rollo shares insights, information, and his views on how online retailing has transformed the toy business. In The Endcap, Chris and Richard talk about California's new law mandating gender neutral toy departments. What might that mean not just for California but for merchandising nationwide? The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and ChizComm.