Making an Impact: Shaping the Future of AEC Marketing

Securing future work and attracting top talent are the lifeblood of the AEC industry, a reality that hosts Katie and Judy passionately emphasize in the season six premiere of AEC Marketing for Principals. This season’s theme, “Making an Impact,” focuses on HR and recruiting tactics, business development strategies, and content marketing within the industry. In upcoming episodes, we will spotlight individuals driving change and facing unprecedented challenges in the AEC sector, discussing topics like the integration of technology and AI to streamline business processes and elevate job efficiency. With more gender diversity among architecture students, the industry is primed for change. However, women are still underrepresented as registered architects, highlighting the ongoing gender equality issues. Katie and Judy also dive into the evolving demographics of B2B buyers, led by Gen Z and Millennials, and how these shifts are shaping new marketing and communication strategies. They discuss the challenges and opportunities in recruiting this younger generation. This season opener offers just a glimpse of what's ahead.Episode Highlights:Making an Impact in the AEC IndustryGender Diversity in ArchitectureGen Z in the WorkforceB2B Marketing StrategiesContent MarketingMentoring and Emerging LeadersResources: 26 percent of Gen Z applicants bringing parent to job interview: Survey Join Katie and Judy at PSMJ Resources AEC MarketPro!  This year's event will take place Wednesday, September 25, 2024, in Austin, Texas. Use code "Smartegies" to receive $200 off your registration. Connect with Judy Sparks: LinkedIn: https://www.linkedin.com/in/judysparks/ Connect with Katie Cash: LinkedIn: https://www.linkedin.com/in/kacash/