Making an Impact with Strategy and Marketing with Kerry Perez and Nishan Sivathasan

In this episode of Elevate Care, co-host, Nishan Sivathasan, swaps roles with host, Kerry Perez. The duo discusses how the roles of strategy and marketing impacts the ever-evolving experience for clients and candidates in healthcare. Kerry shares her background and experience in various roles within the company, including strategy, marketing, and recruitment. She discusses the importance of understanding customer needs and how marketing and strategy work together to drive business growth. They also highlight the evolving trends in the candidate and client experience, such as flexibility and digital self-service.Learn more about the show: https://www.amnhealthcare.com/campaign/elevate-care-podcast/Chapters:00:00 Switching Roles: Meet Kerry Perez03:24 Roles in Strategy, Marketing, and Recruitment06:11 Driving Business Growth through Understanding Customer Needs09:00 The Evolving Candidate and Client Experience in Healthcare12:48 Finding the Right Workforce Mix for Clients13:44 Making an Impact with the Marketing Team About Kerry:Kerry Perez leads the design and development of enterprise strategy in addition to overseeing Marketing, Corporate Communications, and Creative Services.Ms. Perez joined AMN Healthcare in 2007 and has held various roles during her tenure, including recruitment, marketing, innovation, strategy, and M&A. She most recently served as the company’s Vice President of Enterprise Strategy. She also stood up AMN Healthcare's Diligence and Integration Management Office, which led the strategic and functional integration of new acquisitions to drive synergy. She was named among Staffing Industry Analyst’s Top 40 Under 40 in 2001, and she hosts the AMN Healthcare podcast, Elevate Care.Ms. Perez maintains the guiding principles of being customer obsessed, thinking big and delivering results. She has a passion for mentoring emerging leaders and building effective teams.Ms. Perez holds a Bachelor of Arts degree in Business Economics and a Bachelor of Arts degree in Communication from the University of California at Santa Barbara. For more than four years, she has served on the board of Dallas-based nonprofit, CitySquare, which focuses on fighting the causes and effects of poverty. Learn more about Kerry: https://www.amnhealthcare.com/about/amn-leadership-team/executive-committee/kerry-perez/ About Nishan:Nishan Sivathasan serves as Division President, Technology and Workforce Solutions, and is responsible for AMN Healthcare’s suite of technology products for workforce management and virtual care platforms that enable healthcare organizations to deliver sustainable and innovative ways for patient care.Prior to his current role, Mr. Sivathasan was Chief Strategy and Experience Officer at AMN Healthcare and had responsibility for business strategy and M&A. He joined AMN in 2019. Prior to joining AMN, Mr. Sivathasan was responsible for eCommerce strategy and business development at JCPenney. Previously, he spent time at a financial technology start-up and almost 10 years at Rackspace, a globally managed cloud computing company, in executive positions that spanned strategy, product development, and marketing. Mr. Sivathasan started his career at Accenture as a management consultant and holds a Bachelor of Arts degree in Business Administration from Austin CollegeLearn more about Nishan: https://www.amnhealthcare.com/about/amn-leadership-team/nishan-sivathasan/ ABOUT THE SHOWElevate Care delves into the latest trends, thinking, and best practices shaping the landscape of healthcare. From total talent management to solutions and strategies to expand the reach of care, we discuss methods to enable high quality, flexible workforce and care delivery. We will discuss the latest advancements in technology, the impact of emerging models and settings, physical and virtual, and address strategies to identify and obtain an optimal workforce mix. Tune in to gain valuable insights from thought leaders focused on improving healthcare quality, workforce well-being, and patient outcomes. Learn more about the show: https://www.amnhealthcare.com/campaign/elevate-care-podcast/ Explore Solutions for Smarter Workforce ManagementWe're proudly sponsored by AMN Healthcare, the leader in healthcare staffing and workforce solutions. Explore their services at AMN Healthcare.Learn how AMN Healthcare's workforce flexibility technology helps health systems cut costs and improve efficiency. Click here to explore the case study and discover smarter ways to manage your resources!Discover how WorkWise is redefining workforce management for healthcare. Visit workwise.amnhealthcare.com to learn more.About The Show: Elevate Care delves into the latest trends, thinking, and best practices shaping the landscape of healthcare. From total talent management to solutions and strategies to expand the reach of care, we discuss methods to enable high quality, flexible workforce and care delivery. We will discuss the latest advancements in technology, the impact of emerging models and settings, physical and virtual, and address strategies to identify and obtain an optimal workforce mix. Tune in to gain valuable insights from thought leaders focused on improving healthcare quality, workforce well-being, and patient outcomes. Learn more about the show here. Find Us On:WebsiteYouTubeSpotifyAppleInstagramLinkedInXFacebook Powered by AMN Healthcare Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.