Making an impact with your brand with Sujani Dwarak (Thum...

What this episode covers

Today's guest is Sujani Dwarak. Suj leads paid media acquisition at Thumbtack and is a full-stack performance brand leader. Here are three things I learned from Suj: You don't need fancy shoots and budgets to make an impact with a brand. How to avoid false accuracy in marketing measurement. How to measure brands' impact with incrementality testing.

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How long is this episode of Brandformance?

This episode is 33 minutes long.

When was this Brandformance episode published?

This episode was published on June 14, 2024.

What is this episode about?

Today's guest is Sujani Dwarak. Suj leads paid media acquisition at Thumbtack and is a full-stack performance brand leader. Here are three things I learned from Suj: You don't need fancy shoots and budgets to make an impact with a brand. How to...

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