Making Business Good with Guest Giles Gibbons

Welcome to season 2 of the Corporate Activist Podcast. My guest for this episode is Giles Gibbons. Giles is the CEO and founder of Good Business, one of Europe's leading corporate responsibility consultancies. Giles is also the founder of the Sustainable Restaurant Association, a not-for-profit membership organisation helping restaurants to become more sustainable. So, join us as we discuss his experience in the industry, and how our businesses can make a difference.Here are the highlights: (4:51) Social responsibility in the 1990s(9:58) Different marketing strategies(14:05) Purpose-driven campaigns(18:51) CEOs using business as a platform for value(23:37) Sustainability in business and its impact on society(33:25) Corporate activism and political issues(39:10) Corporate activism and social impactConnect with me:Website: https://www.stanceadvocacy.com/Twitter: @CorpActivistInstagram: @corpactivist, @stanceadvocacyThis podcast is proudly produced by The Podcast BoutiqueFind out more: https://good.business/https://thesra.org/https://www.avonworldwide.com/responsible-businesshttps://talkingtaboos.com/