Making Business Sexy: When Authenticity Meets Entrepreneurship (featuring ESSO) episode artwork

EPISODE · Jul 23, 2025 · 1H 5M

Making Business Sexy: When Authenticity Meets Entrepreneurship (featuring ESSO)

from Hard Wig, Soft Life Podcast · host Melissa L Atkinson

Meet ESSO - entrepreneur, podcast host of Bag Fuel, and the man who's literally making business sexy for the culture. From surviving an attempt on his life at 22 to building a six-figure empire while navigating personal struggles, ESSO proves that authenticity isn't just a buzzword - it's a business strategy.In this episode, we dive deep into:- Why "marketing yourself like a rapper" changed his entire approach to business- How putting your heart first in everything creates genuine connections and opportunities- Building from rock bottom: losing everything in 2010 to hitting 100K YouTube subscribers- The power of authentic networking without asking for anything in return- Why he only talks to 3 people a day and how that protects his energy- Creating the Business Brunch movement and teaching financial literacy to youth- Having his biggest year financially while going through his hardest time personally- Why vacation and travel opened his mind more than any college degreeBuilding multiple revenue streams and knowing your worth ($3,500 speaking fees!)Connect with ESSO:📱 Instagram: @EssoWrld🎙️ YouTube: Bag Fuel🎓 ESSO University: SKOOL app ($47/month)📅 Upcoming: Business Brunch Texas (Sept 13)ESSO keeps it 100 about everything - from his champagne habit to intermittent fasting, from authentic networking to turning personal pain into business profit. This is what happens when authenticity meets entrepreneurship.#HardWigSoftLife #esso  #MakingBusinessSexy #AuthenticEntrepreneurship #BagFuel #BusinessBrunch #BlackEntrepreneurs #EntrepreneurMindset #AuthenticNetworking #FinancialLiteracy #YouTubeSuccess #BusinessEducation #GenerationalWealth #ESSOwrldKeywords: ESSO, making business sexy, authentic entrepreneurship, bag fuel podcast, business brunch, financial literacy, authentic networking, entrepreneur mindset, black entrepreneurs, YouTube success, business education, generational wealthSupport the show

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Meet ESSO - entrepreneur, podcast host of Bag Fuel, and the man who's literally making business sexy for the culture. From surviving an attempt on his life at 22 to building a six-figure empire while navigating personal struggles, ESSO proves that authenticity isn't just a buzzword - it's a business strategy. In this episode, we dive deep into: - Why "marketing yourself like a rapper" changed his entire approach to business - How putting your heart first in everything creates genuine connect...

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Making Business Sexy: When Authenticity Meets Entrepreneurship (featuring ESSO)

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