Making Creativity a Science: How Gal Borenstein Scales B2B & Government Tech Brands

In this episode, Gal Borenstein, CEO and founder of The Borenstein Group, joins Meir Heimowitz to unpack three decades of insights from building one of DC’s top B2B branding and marketing agencies — helping defense, aerospace, cybersecurity, and enterprise tech companies stand out in crowded government markets.You’ll learn:💡 Why “making creativity a science” is key to scaling consistent marketing results🤖 How AI is transforming marketing strategy and what agencies are getting wrong🎯 Why brand trust matters more than design — and how to actually measure it🚀 How The Borenstein Group helps small tech firms compete with Fortune 100s🔍 The new SEO: how to rank inside ChatGPT, Perplexity, and other AI search enginesWhether you’re a founder, CMO, or marketer navigating the new AI-driven landscape, this episode will show you how to blend innovation, trust, and data to win in complex B2B and B2G markets.