Making Cybersecurity Marketing Creative (and a Little Sexy) with Maria Velasquez

Who said cybersecurity had to be serious? The future of cyber is creative, human, and even a little sexy. In this special 400th episode, Ron Eddings celebrates six incredible years of Hacker Valley Studio with one of cyber’s most creative voices, Maria Velasquez, Co-Founder of the Cybersecurity Marketing Society and Co-Host of Breaking Through in Cybersecurity Marketing. Together, they discuss how bold storytelling, authentic community, and a touch of fun are reshaping the way we connect in cybersecurity. Maria opens up about turning burnout into purpose, building a 4,000-strong global movement, and why the next frontier in cyber might just be entertainment.   Impactful Moments: 00:00 - Introduction 02:00 - CISA layoffs and collaboration fragility 04:00 - Welcoming Maria Velasquez 06:00 - How loneliness sparked a global community 08:00 - Why collaboration fuels cybersecurity growth 10:00 - When cybersecurity marketing was “boring” 12:00 - The rise of creativity and brand power 14:00 - Story behind Torque’s “Kill the S.O.A.R” campaign 15:00 - Making cybersecurity emotional and human 17:00 - Maria’s advice for bold marketing leaders 18:00 - The next big thing: experiential marketing 20:00 - Inside Cyber Marketing Con 2025 24:00 - Final reflections on community and creativity 27:00 - Ron’s takeaways: connection drives innovation Links: Connect with Maria on LinkedIn: https://www.linkedin.com/in/maria-vepa/ Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/