Making Data Sexy...! The reality of 2024's Premium Market #33 Paul Jamieson

We are joined by Paul Jamieson, Sales Director at 20ea, who shares some invaluable listening for anyone operating in the premium market, both from your own business perspective and some great stats to inform clients with courtesy of Paul and 20ea.Amongst a lot else, we cover: - Some suprising stats around the growth of the premium market- Is the premium market growing faster or slower than the volume market?- What does 2025's market look like?- Are premium homes actually selling, is there demand? - The shocking effect the length of time to complete is having on the market- Should premium agents be reducing prices more?- How to demonstrate your value against competitors (and the market in general)- Self-employed agents performance vs traditional modelsNot only is the data shared (some of which is very surprising) but some actionable tactics of how to use this information with clients too. Definitely not one to be missed as 2025 kicks off.... Stats breakdown:£1,000,000+ MarketJanuary to November 2024Data Source: 20EASupply (New Instructions)Volume: 89,511+12% 2023+83% 2019Demand (SSTC)Volume: 41,557+16% 2023+71% 2019Fallen ThroughVolume: 6,666+9% 2023+78% 2019Price ChangesVolume: 46,448+12% 2023+115% 2019ExchangesVolume: 26,910+6% 2023+49% 2019WithdrawnVolume: 51,154+12% 2023+60% 2019Likely to Sell (Exchange)34.5% -3.3% 2023 -4.4% 2019Available StockVolume: 48,378+11% 2023+74% 2019SSTC Stock17,558+24% 2023+132% 2019Price Change %34% of properties have had a price change (typicallyreduction)+1% 2023+9% 2019Fall Through %23%2% better than 20232% worse than 2019Self Employed Agents Market Share1.4% +16% 2023+194% 2019Online Agents Market Share0%0.1% in 20231.2% in 2019Time to Sell (NI – SSTC)3.3 months17% slower than 202319% slower than 2019Time to Exchange (SSTC -Exchange)4.1 months1% slower than 202337% slower than 2019Time to Move (NI – SSTC)7.4 months or 225 days8% slower than 20235% slower than 2019