Making Every Marketing & PR Penny Count in a Challenging Health Tech Market

It’s a challenging market right now. Every healthcare organization’s budget is getting squeezed by lower reimbursement and cuts to Medicare and Medicaid, Add to that, higher staffing costs, higher supply costs, and much more. Because of that, many healthcare IT budgets are getting cut as sales slow down. Of course, this has resulted in cuts to healthcare marketing budgets. What does that mean for you as a healthcare marketing and PR leader? That’s the question I asked Jodi Amendola, President of Amendola Communications, a Supreme Group company, and Dalton Patterson, Director of Health Tech at Supreme Optimization, a Supreme Group company. We start off diving into the challenges facing us in health tech marketing today and how uncertainty can create opportunity. For example, with lower industry spend, smart investments now can make your marketing dollars go further than they would during a more active, competitive time. We also explore how marketers can drive impact with limited budgets in a volatile market and what healthcare marketing leaders should prioritize right now. We also delve into the value of health tech specific conferences and events. This is particularly pertinent as the HLTH USA conference is just around the corner. Listen to the interview to learn more about how to maximize your ROI at events like HLTH USA and other conferences. Check out our discussion. Needless to say, there’s still a lot of opportunity to make an impression and get your company noticed even during challenging markets. Learn more about Amendola Communications: https://acmarketingpr.com/ Learn more about Supreme Optimization: https://www.supremeopti.com/ Supreme Group is a sponsor of Healthcare Scene