Making good data-driven choices for App, with Sue Azari, eCommerce Industry Consultant at AppsFlyer

In this episode of the Poq podcast, Melissa Law sits down with Sue Azari, an eCommerce Industry Consultant at AppsFlyer, to discuss the world of mobile app marketing. As a leading mobile measurement partner, AppsFlyer provides attribution and user behavior insights to help brands drive success with their apps. Sue shares her expertise on the evolving app marketing landscape, highlighting key trends and best practices.The discussion covers:The role of a mobile measurement partner and how AppsFlyer helps brands optimize their app marketingStrategies for driving app user acquisition and retention, including diversified marketing channels and retargetingInnovative use cases for AI in streamlining creative production and campaign optimizationThe growing importance of retail media networks for app marketersThe tangible benefits of using a mobile measurement platform like AppsFlyerThis episode is a must-listen for any brand looking to elevate their mobile app marketing efforts and stay ahead of the curve. Tune in to gain valuable insights from an industry expert.