Making it in the Music Business with Manny Ebokosia, True Cadence

Send us Fan MailManny Ebokosia is a multi-genre and multilingual recording artist, songwriter, and the founder of music business social enterprise, True Cadence.You can't push a natural born leader into working for someone else, he says. So True Cadence provides learning, mentoring and artistic development to young people from under-resourced communities.Manny launched True Cadence when he realised plenty of programmes gave young people access to recording and music-making facilities – but there was little access to music-specific business skills development.He tells Heidi how music was his own escape when growing up, but to really make it, people need to know how the industry works and develop those sector-specific entrepreneurial skills. That's where True Cadence can help.Through its tailored music business training and engagement activities True Cadence supports people one note at a time.Everyone connects to music differently, says Manny, and developing music business skills  has numerous positive outcomes for young people – for their mental health, self-worth, confidence and ability to contribute to the economy.And the social enterprise has adapted to address 2020's lockdown restrictions. Its "Kidz Create" programme has helped children to virtually create and record songs during Covid-19.Manny also describes how True Cadence seeks to grow its impact, why he sees Heidi as the "queen of impact" and his other future plans in this, the first episode of season three of the Make An Impact podcast – which will feature interviews with a range of young social entrepreneurs.Support the showHi, I'm Heidi Fisher, the host of the Make an Impact Podcast.  I'm an impact measurement expert, passionate about helping you make a bigger impact in the world by maximising the impact your services have. I can help you to measure, manage and communicate the impact you have better to funders, investors, commissioners and other stakeholders, and to systemise your data collection and analysis so that it frees up time and doesn't become an additional burden.  I love helping you to measure social and economic impacts, including Social Return on Investment or value for money assessments, as part of understanding the change you make to peoples' lives. You can get in touch via LinkedIn or the website makeanimpactcic.co.uk if you'd like to find out more about working with me.