Making magic with generative AI? Not yet

The Generative AI Frenzy of 2023 is woven with so many fascinating threads for the implications for the future of all work but especially for marketing — designing better and faster, writing copy, developing PowerPoints, and even doing intern work. As Work Tech tries to figure out what this means for the industry, we can take a page from another field, one that’s already in full-on freak-out mode about AI: academia. As this article from The New York Times points out, the choices are to fight it or learn to work with it.