Making Marketing Make Sense - Becky Schieber | VP of Marketing and Fractional CMO at Crux

In marketing, you can have the right people and still get the wrong results. On this episode of To the Point, Ethan Whitehill, President & CSO of Crux, talks with Becky Schieber, VP of Marketing and fractional CMO at Crux, to break down why the best marketing starts with clarity. Drawing on her background in journalism, donor development, and brand strategy, Becky explains how authentic storytelling, strong relationships and integrated strategies help organizations move beyond reactive marketing to create a cohesive vision that actually provides real results.Get to the point with us on the last Tuesday of each month!