Making Marketing Measurable

With a new fiscal year around the corner and marketing teams gearing up for fresh campaigns, conversations around proving the impact of spend are occurring. In this episode, Jenny breaks down the must-know basics of marketing measurement to make sure your campaigns show real results. She dives into why having a solid measurement plan matters, the key differences between dashboards and reports, and how data lakes and attribution modeling give you a complete view of your marketing performance. While visualization tools are useful, the real value comes from how you structure and analyze your data.Connect with Jenny:Email: [email protected]: https://www.linkedin.com/in/jennybristow/If you enjoyed this episode we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.