Making Memorable B2B Content, Scripting with Intention and Navigating LinkedIn’s Algorithm

In episode 13 of the EventShark Podcast, we sit down with LinkedIn creator Aaron Morrissey, who’s done over 30 brand deals creating videos for B2B clients this past year with one goal in mind: make sure people remember you.We talk about why most B2B content is forgettable, importance of scripting, and what LinkedIn’s algorithm shift means for businesses & creators.You’ll also hear:- Why reach doesn’t matter if your audience doesn’t remember you- Making memorable content- Content scripting/planning tips- How LinkedIn’s algorithm is quietly killing creativity- Tools can’t live withoutPerfect for B2B marketers, video creators, and anyone trying to stand out on LinkedIn.Timecodes:0:00- Intro1:54- Sparkling Water Tasting 3:15- Recall vs. Reach in B2B Content6:10- Impact of LinkedIn's Algorithm Shift9:51- Script First or Shoot First?11:22- Random Item!12:31- Why You Need a Plan Before Shooting Video14:01- How AI Is Changing Video Creation18:36- What Actually Makes Content Memorable?26:34- Best Content You’ve Rewatched29:27- One Tool You Can’t Live Without31:02- Pitch a Brand in 30 Seconds32:35- Brands Crushing It on LinkedIn34:10- B2B Marketers to Learn From37:28- LinkedIn Trends That Need to Go Away38:45- Final Tip for LinkedIn Creators44:00- Hot Takes on Engagement Pods & Community47:45- Outro#linkedin #marketing #podcast