Making Menstrual Cycles Suck A Little Less With Kooze Wellness

Imagine a world where period pain doesn’t derail your workday, your workout, or your weekend plans—just because smart, playful, science-backed products are finally within reach.In this episode, we have the Sydney-based founder Annelise Grosman of Kooze Wellness, the cheeky Gen Z brand behind heart-shaped heat patches designed to make menstrual cycles “suck a little less.” Annelise shares how a personal struggle with period pain, and a desire to avoid constant painkillers, led her to create on-the-go heat therapy patches for menstrual cramps, ovulation pain and chronic conditions like endometriosis. If you’re curious about FemTech, endometriosis, women’s pain relief, or launching a product-based business from scratch, this conversation is packed with insight, honesty, and inspiration!Key Takeaways:Learn how Annelise turned a simple idea for heat relief into a real FemTech brand without any prior product development experienceFind out what you can take from her decision to prioritise heat therapy over traditional pain medications for menstrual pain reliefDiscover how Kooze’s heart-shaped period patches actually work and what makes on-the-go heat therapy so effective for cramps and chronic painFind out what surprising insights emerged when endometriosis and chronic illness communities started using her patchesDiscover how she is navigating strict Australian healthcare regulations and retail barriers while keeping Kooze fun, accessible, and affordableLearn in what ways building an e‑commerce brand plus a B2B workplace wellbeing channel has reshaped her original vision for Kooze WellnessUnderstand what mindset shifts aspiring founders can apply from Annelise’s advice to “not doubt what you don’t know” and just startDiscover how Kooze uses authentic, story-led social content to help women feel seen, heard, and supported in their menstrual and chronic pain journeysResources:Annelise Grosman: LinkedInKooze Wellness: LinkedInKooze Wellness: InstagramKooze Wellness: TiktokKooze Wellness: https://www.lovekooze.com.au/Maaike Steinebach: LinkedInWebsite Femtech Future https://www.femtechfuture.comInstagram Femtech Future: @femtech_futureStep into a future where your period doesn’t call the shots. Hit play now to discover how KOOZ Wellness is turning lived experience, science-backed heat therapy, and bold FemTech storytelling into real relief for menstrual and chronic pain, one heart-shaped patch at a time.Be one of us! Share this episode with someone who needs it, like it, leave a review so more listeners can discover these stories, and subscribe so you don’t miss out. See you next week for another episode of FemTech at Work, where we spotlight the founders reshaping the future of women’s health.