Making money from internet outrage - Business Daily

What this episode covers

How do online platforms profit from our anger? In this episode, we explore the business of 'rage-baiting' – content designed to provoke outrage and drive engagement. We hear from creators who thrive on stirring emotions, critics warning of its societal impact, and academics explaining why anger is such a powerful tool online.From its role in content algorithms, to the dangers it poses offline, we uncover the economics behind the clicks. (Picture: A man dramatically gestures towards his laptop, conveying surprise. Credit: Getty Images)Presenter: Megan Lawton Producer: Sam Gruet

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Frequently Asked Questions

How long is this episode of Business Daily?

This episode is 17 minutes long.

When was this Business Daily episode published?

This episode was published on December 10, 2024.

What is this episode about?

How do online platforms profit from our anger? In this episode, we explore the business of 'rage-baiting' – content designed to provoke outrage and drive engagement. We hear from creators who thrive on stirring emotions, critics warning of its...

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