Making Mountain Magic in North Carolina: Sugar Mountain's Family-First Approach

Send us Fan MailIn this episode of the Ski Moms Podcast, Nicole and Sarah chat with Kimberley Jochl, Vice President and Director of Marketing and Merchandising at Sugar Mountain Resort in North Carolina. A former US Ski Team member and Junior World Champion, Kimberley brings her extensive skiing background to the southern skiing scene.Kimberley shares her journey from racing in the Berkshires to competing internationally, and eventually finding her way to Sugar Mountain. She provides valuable insights into the vibrant southern ski culture and how Sugar Mountain caters specifically to families and first-time skiers. The resort's commitment to accessibility is evident in their comprehensive offerings, including clothing rentals, on-site daycare, and lesson programs for all ages.The discussion highlights Sugar Mountain's role in introducing new skiers to the sport, with approximately 60% of their visitors being beginners. Kimberley also details the resort's recent improvements, including new high-speed lifts and state-of-the-art snowmaking capabilities that allow for a November-to-March season.Keep up with the latest from Sugar Mountain:Website: http://skisugar.com/Instagram: http://instagram.com/skisugarStop by Salem, Woburn, or Framingham, and head to skihaus.com to check store hours and get exact locations. Find your perfect family-friendly mountain stay—or list your own! 👉 Browse or list at Ski Mom Family Rentals Get the best gear recommendations and trip-planning tips directly to your inbox. Head to skimom.substack.com to subscribe. Join for free—or upgrade for all the premium perks. Premium subscriptions start at just $5 a month and get to listen ad-free and unlock exclusive content, including insider travel guides, packing lists and more. Support the showKeep up with the Latest from the Ski Moms!Website: www.theskimoms.coSki Moms Discount Page: https://www.theskimoms.co/discountsSki Moms Ski Rental HomesJoin the 13,000+ Ski Moms Facebook GroupInstagram: https://www.instagram.com/theskimoms/Send us an email and let us know what guests and topics you’d like to hear next! [email protected]@skimomsfun.com