Making Music, Making Toys: Sarah Baskin of Far Out Toys

Richard and Chris talk with Sarah Baskin, Vice President of Marketing Communications for Far Out Toys. She talks about the evolution of this "new type of toy company," their major investment in content and music, and has great tips fo companies looking to implement a content strategy in the current marketplace. Her insights and advice are invaluable, and you'll want to listen in. In The Endcap, Chris and Richard talk about the five-year decline in China's birthrate, the aging of the Chinese population, and what that means for the toy industry...and the world.  The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and ChizComm.