Making Process Your Purpose in Sales

Join us for a compelling discussion with Kelly Lichtenberger, an expert in building exceptional BDR sales teams. Gain valuable insights into the role of cold calling in modern sales, the impact of AI on outbound activity, and the essential skills for effective sales in today's landscape. Explore the importance of emotional intelligence, active listening, and leveraging discomfort to achieve greater success in sales. Learn from Kelly's expertise on setting realistic KPIs, tailoring them to individuals, and the role of SDRs in the sales process. Highlights5:54 Effective cold calling is more than selling8:06 Cold calls often bring negative associations and delays11:56 SDR metrics18:32 Listening, asking questions, and providing information20:33 Essential product information instills confidence in customers23:44 SDR goals are multifaceted goals, including company success and self-improvement SalesTV.live Mid-Day Edition broadcasts live on Tuesdays at Noon ET/ 9:00am PT.Join us for the latest thinking, engaging chat, and lively debate on the world of sales. Where Sales Meets Success.You can find a link to our upcoming live shows at https://SalesTV.live #BDR #SDR #xDR #ColdCalling #EmotionalIntelligence #EffectiveSalesSkills #sales #pipeline #linkedinlive #podcast This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit salestv.substack.com