Making Purpose Personal with The Body Shop’s Jenny Whitehorn

It's one thing for C-suite executives to get excited about purpose. But what’s the point if that’s not reflected across the entire workforce?When the original activist beauty brand The Body Shop rewrote its purpose, the first question was: how do we get the message from the boardroom to the shop floor and help everyone understand, own and act on our purpose?Today, host Becky Willan sits down with The Body Shop’s Head Franchise Director for Latin America Jenny Whitehorn. We find out how they worked with psychologists to help a thousand employees discover their personal purpose, and what it took to land the message in 70 different countries in the midst of a global Pandemic. This episode will help you inspire your entire team to live their purpose at work.Do you want to learn how to build a purpose-driven brand from the company that’s helped some of the world's most influential organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.Note: At the time of recording, Jenny’s role was Global Customer Experience Director. She’s since moved to the role referenced above.