Making Sales Behind the Scenes in Real Estate with Colton Whitney | The McKernan Experience – A Realty Podcast

Colton started his career in real estate during the housing market crash of '08 in Las Vegas. Primarily working on short sales, he found success in that market. Having traction in Las Vegas he later discovered he needed to switch gears to a different area due to the changing market. Colton then moved to California where he experienced a different real estate game. Colton primarily focuses on lead generation for the agents on his team. He finds his passion through the systems and processes that go into finding those leads. This podcast follows Colton's changing career path and how he had to alter his approach to real estate. Also diving into the various ways to generate leads without doing the old "cold-calling" tactic that often is inefficient depending on your situation.