Making Sense of the ICO Soft Opt-in Guidance: What it says, what it means, and what to do about it.

The charitable soft opt-in ICO guidance has just landed. For many charities, this is the biggest shift in supporter communications rules in years. And our inbox and membership chat are already full of questions: Does event attendance count as expressing interest? What about volunteering, buying a raffle ticket, or clicking a link? Can we now contact people we previously couldn’t? And just as importantly…Where are the grey areas charities need to tread carefully? To help the sector unpack all of this quickly, we’re hosting a session with Mark Burnett from Hope & May. Get access to the full webinar & 30 minute Q&A. If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.