EPISODE · May 16, 2024 · 11 MIN
Making Sense of Value-Based Bidding
from Making Science · host Making Science
In collaboration with Google, we are Making Sense of VBB aka, Value-Based Bidding. Listen along as our host Noelle Runo, Head of International Marketing & Communication at Making Science discusses the value and importance of VBB with our guest David Cowling-Cass, UK Lead for Data and Measurement at Google.
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Making Sense of Value-Based Bidding
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This episode was published on May 16, 2024.
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