Making Sense of Value-Based Bidding - Making Science

What this episode covers

In collaboration with Google, we are Making Sense of VBB aka, Value-Based Bidding. Listen along as our host Noelle Runo, Head of International Marketing & Communication at Making Science discusses the value and importance of VBB with our guest David Cowling-Cass, UK Lead for Data and Measurement at Google.

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Frequently Asked Questions

How long is this episode of Making Science?

This episode is 11 minutes long.

When was this Making Science episode published?

This episode was published on May 16, 2024.

What is this episode about?

In collaboration with Google, we are Making Sense of VBB aka, Value-Based Bidding. Listen along as our host Noelle Runo, Head of International Marketing & Communication at Making Science discusses the value and importance of VBB with our guest David...

Can I download this Making Science episode?

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