Making Sustainability personal with The CSO Shop Founder Danielle Azoulay

Your favorite “sustainable” product might still be built for the trash. Carl sits down with Danielle from The CSO Shop, a longtime sustainability leader and fractional CSO, to get brutally practical about what circularity really demands and why recycling is only a small piece of the circular economy.We start where consumers actually live: what goes in us, on us, and around us. Danielle explains why beauty and personal care are such a powerful consumer climate tech lever, then connects the dots to what companies can realistically do today when suppliers, materials, and infrastructure limit the options. We talk incentives, venture funding gaps, and why policy can speed things up, while strong business models still need to stand on their own.From there, we go hands-on with circular design. Danielle breaks down the difference between circularity and recycling and walks through a simple “pick up an object” exercise that exposes how many materials and value chains hide inside everyday products. You’ll hear real-world examples of sustainable packaging that works with curbside recycling, plus how brands can make circular fashion feel cool instead of sacrifice. We also dig into the unglamorous truth of scale: why Fortune 500 “incremental” moves like post-consumer recycled content can send demand signals that reshape upstream markets and cut virgin plastic at massive volume.If you want practical circular economy thinking you can apply to product design, supply chain strategy, Scope 3 emissions, and consumer messaging, hit play. Subscribe, share this with a friend who cares about climate action, and leave a review with the one product you think should be redesigned first.Contact UsThis is interactive content - send us your questions to the guests and we record another session just focusing on your questions!You have suggestions for new guests or want to sponsor the show?Contact Carl via LinkedInThanks for listening and keep podcasting!