Making Tech Accessible: Ad Agency Entrepreneur Creates Simplified Geofencing Solution to Fill a Marketplace Need

Ever see a glaring need in the marketplace not being met by a current service or technology and wanted to something about it? Entrepreneur/ad agency owner Jeff Swartz sure did when he saw an increasing interest from clients wanting to use geofencing as a marketing tool, but were scared away by the complexity and high cost. He got an idea for a tool that could be more accessible, efficient, and user-friendly. Something tailored for local businesses like a neighborhood pizza shop. With a successful financial year as a backdrop, Jeff decided to invest in this vision of simplifying geo-targeted advertising for users who might not possess specialized marketing know-how.  How he worked with a local app developer to leverage existing geofencing technology to create the QuJam. Not long after QuJam was acquired by advertising agency Blink to provide another arrow in its quiver of marketing solutions. Hit PLAY to learn how Jeff successfully launched QuJam and how it is now playing a driving role at Blink. Produced by the Pittsburgh Technology Council, this is a podcast for tech and manufacturing  entrepreneurs exploring the tech ecosystem, from cyber security and AI to SaaS, robotics, and life sciences, featuring insights to satisfy the tech curious.