‘Making Tequila Your First Drink Of The Night, Not Your Last…’ JACK VEREKER on The Tequila Category, the Importance of Timing in Business and How to Spot Your Opportunities #13

Tequila is among the fastest growing and most vibrant categories, with endorsements from famous faces pervading the space.It takes a keen eye, love of the spirit, guts and an equally bold Co-Founder to find a gap in the market just as Jack Vereker has with El Rayo Tequila.The brand has sprung into life to a stale space - Jack joins us to share just how he’s achieved this, how he’s learned to respect failure, and why he once thought marketing was ‘a joke’...This episode coversInfluencer marketing in the tequila space, and Jack’s dream celeb ambassadorEl Rayo’s focus on mixing as a differentiatorHow the brand grew from Jack and his Co-Founder’s humble beginnings as tequila loversJack’s respect for failure, and the value in itManaging the dynamic of childhood friendship with his Co-FounderJack Vereker: https://www.linkedin.com/in/jack-vereker-7311b476/El Rayo Tequila: https://elrayotequila.com/https://www.linkedin.com/company/el-rayo-tequila/Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/Haines: https://www.haines.partners/https://www.linkedin.com/company/hainespartners/https://www.instagram.com/youmeandcpg/