Making the Case for Marketing in Not-for-Profits

TMD On the Record is back! On our newest episode, Mike Grant, David Cliche and Jeff Timmins address feedback received on the last episode, which covered the donor acquisition model and the challenges of marketing in not-for-profit organizations.The group discusses the realities these organizations face when allocating marketing dollars to attract more donors, the opportunities associated with for-profit business models, and explore what it could all mean for the future of NFPs.