Making the Leap from Traditional PR to Integrated Digital Marketing

The PR industry as a whole is challenged with making the leap from traditional public relations to the world of digital marketing. CMOs ponder how to integrate the different elements of their marketing mix and the best kind of agency to work with. In this InkCast episode, EVP and Chief Content Officer Tina Cassidy discusses earned, owned and paid marketing strategies to create something fun, sticky, entrepreneurial, and drive business.