Making the Most of Your 2024 Paid Media (Part 2): Provider Marketing

In part two of this series on paid media, Jenny welcomes back Hedy & Hopp’s own Director of Activation, Lindsey Brown, and Director of Marketing, Julia Pitlyk. This time, the group covers paid media strategies for healthcare marketers targeting physicians and other healthcare marketers. The group discusses the importance of providing a clinical yet compelling message in any marketing channel to capture the attention of these audiences, and also cover the specific channels that tend to reach more providers than others. Jenny, Lindsey and Julia also talk about the importance of sales and marketing teams working together to create the right provider messages and campaigns, and also provide suggestions for how both teams can map out patient journeys and provider workflows to identify the right areas to reach target audiences.  Connect with Jenny: https://www.linkedin.com/in/jennybristow/  Connect with Julia: https://www.linkedin.com/in/jpitlyk/  Connect with Lindsey:https://www.linkedin.com/in/lindseycbrown/