Making the Most of Your Exhibition Strategy | Jack Williams & Rob White, Commercial Director & Marketing Manager at Axon Garside

Exhibitions and trade shows have long been a go-to source for manufacturing companies hoping to generate leads, network and close a few sales.But with the average cost of trade show space falling within the range of £300 - £500 per square metre, how can manufacturers get the most out of their experience and maximise their return on investment?In this episode, host Lawrence Chapman welcomes Jack Williams and Rob White, Commercial Director and Marketing Manager at HubSpot growth agency Axon Garside.The trio discuss various key discussion points, including:Why manufacturers continue to attend in-person exhibitions in an increasingly virtual worldWhy manufacturers often struggle to get the most from exhibitionsWhat effective pre and post-event strategies look likeHow marketers can gather intel and incorporate it into their strategyHow HubSpot can be used to support and streamline their post-event marketing efforts