Making the Most of Your Marketing with Shelby Wade

In this episode, I sit down with Shelby Wade, HEA+PECAA's Marketing Member Business Advisor to discuss keys to a successful marketing strategy within your practice. Key TakeawaysMarketing isn't just about growing sales. It's about helping patients feel connected to your practice before they step foot and after they leave.9 Key Tasks to Marketing SuccessGoogle AdvertisingSocial MediaEmail MarketingDigital AdsSEO & KeywordsYoutube/ Short Video ContentBlog and Online ContentEvents & Trunk ShowsDirect MarketingFour Questions to Ask About Your Marketing Plan:What is your current revenue/ gross profit for the past twelve months?What are your current demographics/ patient personas?How are you currently spending your marketing dollars?What is your max capacity of patients?What Shelby is reading:Verity by Colleen Hoover