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Making the Move: The Journey to Account Based Marketing

EPISODE · May 30, 2023 · 29 MIN

Making the Move: The Journey to Account Based Marketing

from The Kula Ring · host Kula Partners

Oh man, this week we cover something near and dear to Kula’s heart. We are discussing ABM and ABX with Jessica Woodside of WIKA this week. We dive deep into the nuts and bolts of embarking on the journey to an account based strategy and how to avoid some of the pitfalls. This episode is so packed with information we suggest taking notes (or reading the full transcript on our website). Don’t miss this one gang!

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Making the Move: The Journey to Account Based Marketing

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