Making the Physical Activity Guidelines for Americans Accessible with Move Your Way®

An interview with Malorie Polster, Physical Activity Advisor, and Katie Costello, ORISE Health Communications Fellow, at the U.S. Department of Health and Human Services Office of Disease Prevention and Health Promotion.We've generally found that the main messages of Move Your Way, really promoting the social components of being active. People really do want to get active with their friends, with their family, they don't like to do it alone. And helping people find ways to be active that are really enjoyable or fit well into their lifestyles really do resonate across all of those audiences.Malorie Polster and Katie CostelloMaking the Physical Activity Guidelines accessibleTranslating the evidence for different audiencesDetermining what resonates with different audiencesPositive framing to support consumer behavior changeCommunities using the campaign to help community members move their wayCommunity Playbook resources making an impactMaking the Community Playbook even more actionable and accessiblehttps://health.gov/our-work/nutrition-physical-activity/move-your-way-community-resourceshttps://www.movetolivemore.com/https://www.movetolivemore.com/bookhttps://www.linkedin.com/company/move-to-live-more@MovetoLiveMore