Making the World’s Best Dog Food in Cleveland — Michael & Tory Waxman on Scaling Sundays For Dogs and the Future of Dog Food

This episode of The O.H.I.O. Fund Report features Michael and Tory Waxman — the founders of Sundays for Dogs, the Cleveland-based company designed to make dog parents’ lives easy. What began with their own dog, Mabel, and a simple but powerful question — why does feeding dogs well have to be so difficult? — has grown into one of the most exciting consumer companies to emerge from Ohio. Led by loving dog parents Dr. Tory Waxman, a veterinarian, and Michael Waxman, a serial entrepreneur, Sundays pioneered human-grade, air-dried, zero-synthetics dog food designed to be healthier than kibble and easier than refrigerated alternatives. Since our last recorded conversation in 2023, Sundays has scaled dramatically. Having raised more than $55 million in capital and built out a Cleveland-based R&D Test Kitchen — where our conversation today took place — Sundays has grown from a direct-to-consumer upstart into a nationally recognized brand preparing for omni-channel distribution, creating a product that dogs love while positioning themselves at the forefront of the booming pet food market and the emerging ambient fresh movement. In our conversation, Michael and Tory share how they’ve navigated multiple chapters of scaling — including customer acquisition and brand evolution, balancing supply and demand, investing deeply in product innovation, and building a senior leadership team — while staying grounded in the mission that inspired Sundays from the start: making it easier to be an awesome dog parent. They also discuss what excites them most about the future and what comes next for Sundays as the company continues to grow. 00:00:00 - "The World's Best Dog Food is Made in Cleveland" 00:00:25 - Introduction: Sundays for Dogs 00:05:20 - Building an In-House R&D Test Kitchen in Cleveland 00:10:06 - Most Dogs Still Eat Kibble (And Why That's Changing) 00:15:09 - Marketing Evolution: How Does Sundays for Dogs Stand Out? 00:20:18 - New Recipe Launch Preview (From the Test Kitchen!) 00:21:33 - Ohio: The Surprising Dog Food Capital of America 00:25:36 - Supply Chain Stories & Lessons Learned 00:30:39 - When Demand Outpaces Supply: A Good Problem? 00:32:59 - Beyond DTC: Omnichannel Distribution Strategy 00:38:21 - How AI Will Transform How People Buy Dog Food 00:41:34 - Dogs as Family: Where Is Society Headed? 00:46:44 - Building Company Culture at Sundays 00:52:13 - The Vision: Making Sundays a Household Name 00:55:18 - Where to Find Sundays for Dogs ——— For more on The O.H.I.O. Fund: check out & subscribe to future content @ www.theohiofund.com ——— LINKS: https://sundaysfordogs.com/ https://www.linkedin.com/in/michaelewaxman https://www.linkedin.com/in/tory-waxman-87781b176/